Website Design Tweaks Can Make a Big Difference
Optimizing your website doesn’t always mean a complete redesign. This session will equip you with strategies and methodology on how you can make small changes to your website that deliver big results. You’ll learn how to achieve the highest return on your efforts and how to track the results.
Topics we’ll cover include:
-how users interact with websites
-design best practices
-landing page optimization
You’ll leave this session with concrete and achievable takeaways that you can implement right away on your website.
Target AudienceAnyone who manages their organization's website.
Digital Marketing Director
Ceci is a multi-faceted arts administration professional with over 10 years of experience successfully marketing the arts and nonprofits utilizing innovative methods. Currently the Digital Marketing Director at FORM, she is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns.
A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways.
Ceci is passionate about empowering people through marketing and is a senior contributor to Arts Hacker where she regularly shares timely information and step-by-step tutorials. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts.
A chronic early-adopter, Ceci has a passion for discovering ways that technology can be used to create more engaging experiences. The Curated Arts Experience focuses on collecting real-world case studies about how organizations around the world are using technology to engage the participant or enrich the experience at an arts event.
She is on the National Arts Marketing Project Advisory Committee, the Museums and the Web (MW20) Conference Planning Committee, and has served on the Arts Midwest Conference Professional Development Committee and the NTEN Conference Session Advisory Committee. She also served for many years as the OPERA America Marketing Network Chair and currently sits on the West Virginia University College of Creative Arts Visiting Committee.
Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts with a Bachelor of Music in Vocal Performance. She currently lives in Cleveland, Ohio.