baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Visualize Your Data in 30 Minutes or Less


Human beings are more likely to take action when it’s personal: buying groceries for the family next door because you know they’re struggling versus donating $100 to a food bank for people you don’t know. This behavior evolved over thousands of years of fierce competition between nomadic groups.

What does this have to do with data? Our brains also evolved to process information visually through images faster than any other way. This means the best way to tell the story of your data is with visualizations. They are fast, easy, and free to create if you know how.

Learn how to create impactful visualizations and avoid pitfalls that intentionally or unintentionally confuse the brain.

Target Audience

Marketing, Fundraisers, Leaders, Program managers


AnalyticsDataData VizStorytelling


Ellen Peterson


SEJE Consulting

Ellen helps organizations plan strategically and assess the outcomes of their efforts. She worked at the local, regional, and national level in the nonprofit industry, as well as a grant-maker for a private foundation. She incorporates outcome measurement into strategy, blending quantitative and qualitative data to form a contextual picture of impact.

Trained in analytics by the University of Washington, and 20 years spent in nonprofit, grant-making, and private consulting, Ellen delivers data-driven and actionable insights.





March 24, 2020


1:00pm – 1:30pm



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