22NTC Session: Marketing/Communications
Video Marketing: 21st Century Storytelling


Given shifts in digital and social media platforms, professionals must keep pace with the demands for more creative storytelling.

With enhanced, cutting-edge video marketing skills and techniques, young professionals can be at the forefront of innovation. After the pivot to online and hybrid communication platforms in the workplace and social events, it is imperative to be prepared.

Participants will review forums for video marketing, online storytelling, and how to more effectively share a message. Review marketing tips and tricks essential for 21st-century communication such as Reels, YT Shorts, etc.

Session Type

60 minute session

Learning Outcomes

  • Evaluate forums and the basics of capturing moments, sharing a message, telling a story, and artfully posting on social media.
  • Engage - Review simple apps and desktop software to leave an impression.
  • Implement - Develop and share a methodology for creating cutting-edge stories through video.

Target Audience

marketing and communications staff, team leaders, team members, IT decision makers


March 23, 2022


9:45am – 10:45am