21NTC Session

UX Mistakes Made in 2020 and How to Fix Them


If 2020 has taught us anything, it’s that the internet is here to stay. With stay-at-home-orders many people are finding they cannot live without the internet – it provides a school, a workplace, and entertainment all in one neat package.

However, more demand creates more supply, and websites are popping up at a rapid pace. Setting yourself apart can feel challenging but a few simple adjustments can elevate your brand above the rest. An intuitive user experience is the easiest way to make a good first impression and win loyal customers, as 32% of customers will leave a brand after one bad site experience.

We’ll walk through the most common UX mistakes made in 2020 and provide you the tools to fix them.

Session Type

30 minute session

Learning Outcomes

  • Attendees will learn to recognize a few of the most common UX mistakes.
  • Attendees will learn better design patterns that will improve their site experience.
  • Attendees will build a better UX vocabulary.

Target Audience

Anyone interested in improving the user experience of your website.




Kim Lai

UX Strategist

Kanopi Studios

Kim helps clients bring their mission and goals to life online in her role as a UX strategist and designer at Kanopi Studios. She spends the time it takes to understand what makes an organization unique, then creates design solutions that embody those qualities, helping clients tell their stories effectively, build trust with their audience, and motivate action.



March 25, 2021


12:15pm – 12:45pm