Using the Donor Journey to Organize and Maximize Your Fundraising
Relationships are the key to any successful awareness campaign or fundraising campaign, and nurturing lasting relationships is key to completing your organization’s mission. The question is, how do you build these lasting relationships, especially with folks that are new to your organization?
In this session will focus on nurturing relationships to drive donor retention. We will explore community engagement using a specific model: the “donor journey” process. We will walk you through the cycle beginning with content creation and deployment. We will review options for building a focused follow up campaign so you can show supporters the impact of your work.
We will get away from the jargon of the industry and walk you through campaign pitfalls and successes.
Participants will be eligible for a Sister Mary Jo bobblehead at the end of the session
Target AudienceMarketing, communications and development staff looking for a multichannel marketing or fundraising model.
Director, Online Fundraising Solutions
Rich began his nonprofit career when he was the director of a mentoring organization in college. He has spent the last 20+ years working both in and with a wide variety of nonprofit, political, and government organizations as well as technology companies focused on the nonprofit sector.
It is this unique background and experience – working directly in nonprofit organizations AND working on the technology side – that allows him to better understand and assist nonprofit organizations with their technology needs.
Rich Dietz holds a M.S.W. from the University of California – Berkeley as well as a B.A. in Political Science from UCLA.
Dominican Sisters of Springfield, Illinois
Aaron Tebrinke manages the multimedia projects for the Dominican Sisters of Springfield, Illinois and has more than a decade of experience working for nonprofits and local governments. Aaron develops digital strategies, manages the Springfield Dominicans’ websites and social media channels, and measures meaningful metrics. Aaron oversees print and multichannel digital marketing for fundraising and awareness campaigns. He volunteers in Springfield, Illinois for various causes and is an election judge.