baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Using the Donor Journey to Organize and Maximize Your Fundraising


Relationships are the key to any successful awareness campaign or fundraising campaign, and nurturing lasting relationships is key to completing your organization’s mission.  The question is, how do you build these lasting relationships, especially with folks that are new to your organization?

In this session will focus on nurturing relationships to drive donor retention. We will explore community engagement using a specific model: the “donor journey” process. We will walk you through the cycle beginning with content creation and deployment. We will review options for building a focused follow up campaign so you can show supporters the impact of your work.

We will get away from the jargon of the industry and walk you through campaign pitfalls and successes.

Participants will be eligible for a Sister Mary Jo bobblehead at the end of the session

Target Audience

Marketing, communications and development staff looking for a multichannel marketing or fundraising model.


CampaignsCase StudyDonor RetentionProject Management


March 25, 2020


1:00pm – 1:30pm