baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Using Text/SMS to Train, Educate Volunteers, & Build Community


Through this session, attendees will learn how our organization moved much of our continuing education training of volunteers and our board to texting. We will share our story of implementation and how, through use of this tool, we have disseminated just-in-time training related to current trends as well as continuing education. This tool is used by all generations of our volunteers from Baby Boomers through Gen Z. They have all responded favorably to the use of this technology in training. Through use of texting we have obtained an open rate of over 75% and engagement of 92% of our volunteers. Our volunteers look forward to receiving their text messages and seek us out if they do not get them for a few weeks. This innovative tool has helped us build engagement with our volunteers in a meaningful and cost effective way.

Learning Outcomes

  • Identify how innovative tools can offer a new way to train and engage volunteers using their cell phones.
  • Evaluate and describe how they can implement groundbreaking remote training in their organization.
  • Formulate a training curriculum that can be absorbed by volunteers (in 10 minutes or less) from anywhere they are.

Target Audience

Trainers, Volunteer Management, Leadership, Marketing & Communications, IT who want to educate & engage volunteers and board members.




Ann Marie Ronsman

Director of Training

CASA Child Advocates of Montgomery County

Ann Marie Ronsman is the Director of Training for CASA Child Advocates of Montgomery County, Texas and a CASA Advocate. She coordinates the training for over 350 Advocates who serve over 800 children in Montgomery County. She as transformed the way training is delivered within her organization through innovative strategies and technology.

She is a registered nurse and has a Bachelor’s Degree in Nursing from Marquette University as well as Master’s Degree in Nursing Education from Cardinal Stritch University.

Ann Marie is a wife and mother to five children. In her free time she enjoys traveling, walking, reading, gardening and spending time with her Basset Hounds.

Alli Stephens

Marketing & Communications Director

CASA Child Advocates of Montgomery County

Alli Stephens is currently the Marketing & Communications Director for CASA Child Advocates of Montgomery County. Her background includes more than 13 years of non-profit marketing and communications experience, specializing in volunteer recruitment and donor development. Alli has been a selected presenter for the Association of Donor Recruitment Professionals (ADRP), the Florida Association of Blood Banks, Texas CASA, and the National Exchange Club.

Alli earned her Bachelor’s degree in Marketing from Texas A&M University and completed her International Business Certification from the Lowry Mays Graduate School of Business at Texas A&M. She is also a 2019 graduate of Leadership Montgomery County professional leadership development program.

Alli has served on the steering committee and as survivors celebration chair for the American Cancer Society’s Relay for Life, served as team captain for the American Cancer Society’s Making Strides Against Breast Cancer, served as luncheon chair for the Nueces County A&M Club, and is currently active in her community chambers of commerce. She lives in Conroe, Texas with her husband, Micah and step-son, Clayton, and is proud step-mom to daughter, Claire. Alli enjoys traveling, SCUBA diving, gardening, cooking and spending time with family.

Christa Mallard

Mobile Solutions Consultant

Engage by Cell

Christa Mallard is a Mobile Solutions Consultant for Engage by Cell, a mobile technology company based in San Francisco.The company provides services in the areas of fundraising, training, HR, and mobile tours. Before joining the Engage by Cell team, Christa’s background focused on fundraising and marketing, coordinating state-wide fundraiser events, including raising over one million dollars for David Perdue’s Senate campaign in 2014. She has served as Fundraising Chair for Statesboro Service League as well as Board Member Statesboro – Bulloch Co. Chamber of Commerce, The Georgia Southern Business Innovation Group Advisory Board, and Professional Women of Statesboro, where she also served as President. She is the proud mother of two and lives in Statesboro, GA.





March 24, 2020


10:30am – 11:45am



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