21NTC Session

Using Text/SMS to Train, Educate & Build Community

This is a resubmission of an accepted 20NTC session proposal.


Through this session, attendees will learn how our organization transitioned much of our continuing education training of volunteers and our Board to texting, (and how we used this technology in new ways during the COVID pandemic for crisis communications.) We will share our story of implementation and how, through use of this tool, we have disseminated just-in-time training related to current information regarding the pandemic as well as continuing education. This tool is used by all generations from Baby Boomers through Gen Z. They have responded favorably to the use of this technology in training. Through use of texting we have obtained an open rate of over 75% and engagement of 92% of our volunteers. During the uncertainty of the pandemic volunteers looked forward to receiving their text messages.  This innovative tool was critical to our organization engaging our volunteers in a meaningful and cost-effective way during a difficult time.

Session Type

60 minute session

Learning Outcomes

  • Learn how innovative tools can be used to train and engage volunteers using their cell phones.
  • Envision and describe how they can implement groundbreaking remote training in their organization.
  • Create a fluid training curriculum that can be absorbed by volunteers (in <10 minutes) at their convenience.

Target Audience

Trainers, Volunteer Management, Leadership, Marketing & Communications, IT who want to educate & engage volunteers, staff and board members.


Alli Stephens

Marketing & Communications Director

CASA Child Advocates of Montgomery County

Alli Stephens is a nonprofit communications specialist and has piloted the development of successful marketing strategies and organizational development plans. She has been an influencer in the nonprofit arena for more than 17 years with a unique concentration on crisis communications. Although her primary role is driving development and volunteer recruitment through public relations and marketing campaigns, Alli has become distinctly involved in advancing training communications.



March 24, 2021


8:30am – 9:30am