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20NTC Session
Marketing/Communications

Using Film to Grow a Social Movement

Description

Sometimes it takes art to create big shifts in culture. That’s what Alfonso Cuarón’s award-winning film Roma, a movie that depicts the life of a live-in housekeeper, helped do for the domestic worker movement. With the film garnering such widespread popularity, The National Domestic Workers Alliance saw an opportunity to use the entertainment industry’s award season to fuel public education and conversation that would lead to positive changes in the lives of real domestic workers. But doing so required close collaboration, a well-rounded digital approach, and a clear message from the National Domestic Workers Alliance. In this session, we will talk about how impactful partnerships across industries (like entertainment and advocacy) can be in growing a movement, and how to execute these partnerships on digital.


Learning Outcomes

  • How to leverage cultural moments in your social impact campaign
  • Work with influencers and partners to amplify your organization’s voice
  • How to center the voices of those we're advocating for

Target Audience

Non-profit communications and digital staff, Partnerships staff

Tags

Content MarketingContent StrategyDigital AdsSocial Media

Speakers

Neha Nair

Senior Associate, Digital

Precision

Neha Nair is a senior associate on the digital team at Precision, where she works with a range of clients to execute digital and social media campaigns.

At Precision, Neha provides digital strategy, manages websites, copywrites, and conducts reporting for the Gates Foundation, National Domestic Workers Alliance, and a leading financial institution, among other clients.

Neha has extensive experience in the world of progressive politics and digital media. Prior to joining Precision, Neha worked on the digital team at SKDKnickerbocker in Washington, D.C., where she helped political, nonprofit, advocacy, and corporate clients grow their digital presence and engage their online audiences. Previous roles include internships at the U.S. State Department’s Bureau of Public Affairs, The Messina Group, and WXRT, Chicago’s finest rock radio station.

Details

Room

345

Day

Tuesday
March 24, 2020

Time

1:45pm – 3:00pm

Hashtag

#20NTCFilm

Collaborative Notes

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Session Evaluation

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