baltimore Buildings
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baltimore Buildings
20NTC Session

Using Film to Grow a Social Movement


Sometimes it takes art to create big shifts in culture. That’s what Alfonso Cuarón’s award-winning film Roma, a movie that depicts the life of a live-in housekeeper, helped do for the domestic worker movement. With the film garnering such widespread popularity, The National Domestic Workers Alliance saw an opportunity to use the entertainment industry’s award season to fuel public education and conversation that would lead to positive changes in the lives of real domestic workers. But doing so required close collaboration, a well-rounded digital approach, and a clear message from the National Domestic Workers Alliance. In this session, we will talk about how impactful partnerships across industries (like entertainment and advocacy) can be in growing a movement, and how to execute these partnerships on digital.

Learning Outcomes

  • How to leverage cultural moments in your social impact campaign
  • Work with influencers and partners to amplify your organization’s voice
  • How to center the voices of those we're advocating for

Target Audience

Non-profit communications and digital staff, Partnerships staff


Content MarketingContent StrategyDigital AdsSocial Media


Neha Nair

Senior Associate, Digital


Neha Nair is a senior associate on the digital team at Precision, where she works with a range of clients to execute digital and social media campaigns.

At Precision, Neha provides digital strategy, manages websites, copywrites, and conducts reporting for the Gates Foundation, National Domestic Workers Alliance, and a leading financial institution, among other clients.

Neha has extensive experience in the world of progressive politics and digital media. Prior to joining Precision, Neha worked on the digital team at SKDKnickerbocker in Washington, D.C., where she helped political, nonprofit, advocacy, and corporate clients grow their digital presence and engage their online audiences. Previous roles include internships at the U.S. State Department’s Bureau of Public Affairs, The Messina Group, and WXRT, Chicago’s finest rock radio station.





March 24, 2020


1:45pm – 3:00pm



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