baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Using Film to Grow a Social Movement


Sometimes it takes art to create big shifts in culture. That’s what Alfonso Cuarón’s award-winning film Roma, a movie that depicts the life of a live-in housekeeper, helped do for the domestic worker movement. With the film garnering such widespread popularity, The National Domestic Workers Alliance saw an opportunity to use the entertainment industry’s award season to fuel public education and conversation that would lead to positive changes in the lives of real domestic workers. But doing so required close collaboration, a well-rounded digital approach, and a clear message from the National Domestic Workers Alliance. In this session, we will talk about how impactful partnerships across industries (like entertainment and advocacy) can be in growing a movement, and how to execute these partnerships on digital.

Learning Outcomes

  • How to leverage cultural moments in your social impact campaign
  • Work with influencers and partners to amplify your organization’s voice
  • How to center the voices of those we're advocating for

Target Audience

Non-profit communications and digital staff, Partnerships staff


Content MarketingContent StrategyDigital AdsSocial Media


March 24, 2020


1:45pm – 3:00pm