22NTC Session Proposal
Program

Workshop: Using Dashboards for Real-time Campaign Monitoring and Decision-making

Submitted by: George Weiner 🟠 | Whole Whale

Description

Dashboards have the potential to revolutionize how your organization monitors, visualizes, and reports data-especially when running complex omni-channel campaigns.

We’ll show you how to find the digital metrics that matter to your organization’s mission-driven impact campaign, and how to use simple, user-friendly dashboards to monitor current campaigns and inform future ones. Data is most meaningful when it can tell useful stories for a variety of stakeholders. Easily visualize campaign data to help your team maximize its digital impact with a template to get you started!

We’ll also reveal how PRX used simple custom dashboards before, during, and after its large, multi-channel campaign to inform each step of their marketing strategy. Using a discovery dashboard, they were able to synthesize past campaign data into compelling, actionable insights that further solidified future strategies. Then, a real-time campaign monitoring dashboard allowed them to monitor progress and make informed decisions using live data.


Learning Outcomes

  • How to use dashboards for investigative data discovery and informed campaign planning
  • Identify the different ways dashboards can be used by a nonprofit to measure and optimize campaign performance in real-time
  • Understand the core metrics that should be the focus of a campaign-specific dashboard

Session Type

60 minute workshop

Target Audience

Nonprofit Marketing and Digital Communication Professionals