21NTC Session

Workshop: Using Dashboards for Real-time Campaign Monitoring and Decision-making


Dashboards have the potential to revolutionize how your organization monitors, visualizes, and reports data-especially when running complex omni-channel campaigns.

We’ll show you how to find the digital metrics that matter to your organization’s mission-driven impact campaign, and how to use simple, user-friendly dashboards to monitor current campaigns and inform future ones. Data is most meaningful when it can tell useful stories for a variety of stakeholders. Easily visualize campaign data to help your team maximize its digital impact with a template to get you started!

We’ll also reveal how PRX used simple custom dashboards before, during, and after its large, multi-channel campaign to inform each step of their marketing strategy. Using a discovery dashboard, they were able to synthesize past campaign data into compelling, actionable insights that further solidified future strategies. Then, a real-time campaign monitoring dashboard allowed them to monitor progress and make informed decisions using live data.

Session Type

60 minute workshop

Learning Outcomes

  • How to use dashboards for investigative data discovery and informed campaign planning
  • Identify the different ways dashboards can be used by a nonprofit to measure and optimize campaign performance in real-time
  • Understand the core metrics that should be the focus of a campaign-specific dashboard

Target Audience

Nonprofit Marketing and Digital Communication Professionals




Christina Lu

Analytics Manager

Whole Whale

Analytics and effective reporting are foundational to any campaign. As Analytics Manager at the digital agency Whole Whale, Christina oversees and ideates new ways of customizing free web tools like Google Analytics and Google Tag Manager for the needs of nonprofits. Over the years, she has led webinars on data visualization and fundraising for AARP and T. Rowe Price Foundation, as well as courses for Whole Whale University. Her clients have included Seacology, Fight Colorectal Cancer, Americares, JustFix.nyc, Donate Life America, Idealist, and VolunteerMatch. The best part of her work is getting to translate all the data collected into something compelling for clients with non-technical staff using Google Data Studio.

Nicholas Azulay

Digital Marketing Analyst

Whole Whale

Nick is excited to join the Whole Whale team as a Digital Marketing Analyst and is committed to learning digital marketing best practices to help nonprofits and social impact organizations expand their impact.

Nick earned his B.A. in Political Science from Villanova University, where he focused on comparative politics and international development. He became particularly interested in the importance of civil society in aiding social progress. Throughout his undergraduate career, he interned with several different nonprofit organizations where he saw firsthand how successful communication and marketing strategies can increase impact. Nick is excited to help Whole Whale’s awesome clients grow in their capacity to do more good.

Most recently, Nick served overseas as an English Teaching Assistant on a State Department-sponsored Fulbright grant, where he taught English to middle and high school students in the rural Czech Republic. Nick now realizes that while his role was that of a teacher, he definitely learned more from his kind and curious students than he could have ever anticipated.

Outside the office, Nick enjoys playing the drums, listening to podcasts, and finding great new spots to go hiking.

Austin Boyer

Digital Marketing Manager




March 23, 2021


9:45am – 10:45am