22NTC Session: Marketing/Communications
Using COPE Principles to Keep Your Website Fresh
Submitted by: Rachel Kribbs | FORM


Many small nonprofit teams struggle with keeping their website content current and fresh, often due to a lack of time and resources. In this fast, focused session, attendees will learn the basics of COPE workflow strategies as it applies to effective website content management. They will walk away with practical tips and a series of steps needed to implement COPE-friendly principles to improve their organization’s efficiency. They will also learn how to build consensus and buy-in around adopting new workflows within their organizations and teams.

Session Type

30 minute session

Learning Outcomes

  • Define and understand COPE (Create Once, Publish Everywhere) principles and applications.
  • Understand the importance of keeping website content current and relevant, specifically related to SEO.
  • Implement simple COPE workflow strategies within their own organizations and websites.

Target Audience

Marketing and program directors and managers who are charged with updating website content.


March 24, 2022


1:00pm – 1:30pm PST