21NTC Session

Using Business Collaboration Tools in an All-Volunteer Nonprofit Setting


In August 2019, I took over as the Executive Director of SeedCG, an all-volunteer led organization that hprovides pro-bono consulting services for sustainability-driven non-profits.  With chapters in four different cities, the organization was siloed, fragmented, and volunteer morale suffered.

Having worked in a large corporate organization as a technology consultant, I realized the value that collaboration tools like Miro and organizational tools like Salesforce CRM  could bring to a volunteer organization. 

I would like to present on how we acquired these tools with minimal budget, as well as how we trained our leadership team, Board of Directors, and volunteers to use them to the best effect, and some of the lessons we learned along the way.

By adding these business collaboration tools (and other initiatives), SeedCG managed to increase our consulting engagements by 40 percent, volunteer retention 20 percent, and services provided annually 50 percent (to $1.5M in value).

Session Type

60 minute session

Learning Outcomes

  • Discover facilitation techniques to engage and motivate volunteers and organizational leadership alike to use new technology platforms to collaborate.
  • Learn strategies for identifying and acquiring useful business collaboration tools at lower prices for your non-profit organization.
  • Explore technology platforms that my own nonprofit used to great success to address specific challenges, and how we did it.

Target Audience

Non-profit leaders who want to use technology to help their volunteers and Board of Directors work better together.




Brooke Crowe

Executive Director

Seed Consulting Group

Brooke Crowe is the Executive Director of Seed Consulting Group, a 501(c)3 non-profit organization that provides pro-bono consulting services to influential organizations pioneering a healthier and more environmentally sustainable California.

Brooke is also a Technology Consulting Manager at Accenture, guiding financial services clients through major transformations. Prior to SeedCG and Accenture, she received her Bachelors in Civil and Environmental Engineering from UCLA.

Christian Johnson

Co-Founder, Board Member

Seed Consulting Group

Christian Johnson is an entrepreneur devoted towards advancing global health and sustainability through serial entrepreneurship and strategic innovation. Christian is a co-founder, board member, and former executive director of Seed Consulting Group, a 501(c)3 nonprofit focused on advancing sustainability. Christian currently serves as an Innovation Fellow at the UCLA Biodesign Hub for MedTech and Digital Health. Prior, Christian served as a global strategist and marketer in structural heart and critical care innovation at Edwards Lifesciences, where he worked in the critical care, surgical valve, healthcare solutions, and transcatheter aortic, mitral and tricuspid valve businesses across the U.S., China, Japan, and Europe. Before Edwards, Christian co-founded a healthcare clinic startup, and provided strategic guidance to startups and small businesses in emergency medicine, neuro, billing and coding, digital health, and sustainability. He has also delivered a TEDx talk and is a member of Forbes Councils. Christian has served on advisory boards for the Lundquist Institute, Habitat for Humanity, UC Irvine Center for Global Leadership, and the LEAP Foundation. Christian earned an MBA at UC Irvine, an MS in global medicine at USC Keck School of Medicine, and a BS in environmental science and sustainability at UCLA.



March 25, 2021


9:45am – 10:45am