22NTC Session: IT
Workshop: Usability Testing: Ensure Your Websites/Applications Are Intuitive and Easy-to-Use
Submitted by: Allison O'Dell | The Funders Network

Description

In less than four hours, a round of usability testing could help you solve key design problems for your organization’s websites, applications, email marketing, SMS prompts, advertisements, social media campaigns, databases, and other user experiences.

Usability tests invite real-life users to complete intended tasks — such as making a donation, registering for an event, or taking an advocacy action — while thinking out loud about how they’re using your tools, and what they hope to find as they navigate around them.  Conducting usability tests early and often ensures that your tools meet user needs and expectations — and ultimately, helps ensure high conversion rates.

This workshop will prepare participants to conduct usability tests in a virtual environment, covering topics such as: the test platform; soliciting participants; giving users prompts and guidance; mindfully observing the user experience; and converting learnings into actionable next steps for the design and development team.

This interactive workshop will be hosted on Zoom.


Session Type

60 minute workshop

Learning Outcomes

  • When and why a usability test is appropriate, and how it compares to other UX research options
  • Step-by-step, how to conduct a usability test, including how to solicit participants and facilitators
  • How to implement learnings from a usability test, with real-life examples from the nonprofit sector

Target Audience

UX/IT/Web Development professionals designing features for websites, applications, and other tools; Communications professionals developing user journeys and digital content
Details

Day

Thursday
March 24, 2022

Time

8:30am – 9:30am PST