22NTC Session: Fundraising
Workshop: From “My Bad” to “All Good.” How to Repair a Mistake in Donor Communications
Submitted by: Julie Ziff Sint | Sanky Communications, Inc.


Ever drop an email with a mistake in it? Misspell the name of your executive director? Give the wrong date for your gala? Variable fields fail to populate? Send an email to the wrong segment? You’re in good company.

As soon as the mistake is discovered, you’ll want to fix it fast. This interactive workshop will provide you with a framework for how to approach messaging when you’re in crisis mode. You’ll also get a handy checklist to make sure you’re covering all the bases of making things right again.

We will invite you to submit your mistakes both in advance and in real-time. We will highlight our process for determining when and how to communicate with constituents to resolve the mistakes, what the follow-up message should be. The workshop will include breakout opportunities for participants to problem-solve along with us.

Session Type

60 minute workshop

Learning Outcomes

  • Real-time messaging problem solving
  • Overview of crisis communication management
  • Checklist for messaging to correct errors

Target Audience

Marketing, communications, fundraising staff who manage digital communication and messaging.


CampaignsDonor RetentionEmailStorytelling


March 23, 2021


9:45am – 10:45am PST