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20NTC Session

To App or Not to App? Program Engagement & Tracking


Reflective nonprofit program managers ask themselves “How do I reach my volunteers/members/participants to better engage them in the activities that achieve my program’s goal?” The next question is often “But, how do we track their participation?”

With the emergence of affordable mobile technology, it is common for program staff to explore the idea of launching an app. However! It is difficult to decide if an app is the right solution for their situation. This session will explore the process one nonprofit took determining if they should launch an app, what questions they asked, how they selected a vendor, and how they are using first phase learnings in the next iteration.

This session will include a decision tree exercise, case study of a client that successfully navigated this decision, and tools to determine next steps including solutions that could be pursued when launching an app is not the answer.

Learning Outcomes

  • Determine if an app fits their needs plus the groundwork for a successful launch. If not, knowledge of non-app options.
  • Create a list of program participant data outputs and outcomes that an app can track: activities completed, progress earned etc.
  • Understand how mobile technology can increase not only their efficiency but also their effectiveness from location-based services to communication tools.

Target Audience

Program managers looking to engage/track participants. Other decision makers who are unfamiliar with the pros/cons of mobile apps.


Data VizEngagementInteractiveMobile


Morgan Berman

Founder & CEO


Morgan is an award-winning entrepreneur, and the Founder and CEO of MilkCrate. She is a community leader with a passion for impact serving on multiple nonprofits boards and the President of her Civic Association. She is also a gold medalist in Brazilian Jiu Jitsu. She has been recognized by Forbes, The United Nations Foundation, US Department of State, and many others.





March 25, 2020


1:45pm – 3:00pm



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