22NTC Session: Marketing/Communications
The Future of Events: Lessons From an Emmy-Nominated Hybrid Event
Submitted by: Mary Moczula | Precision Strategies

Description

What can we learn from the year events went virtual? What elements of virtual events are here to stay, and how can you create the best of both worlds when people start gathering in person? Precision’s Executive Vice President, Erin Lindsay, will share lessons from her experience working on the first-ever virtual Democratic National Convention, the Emmy-nominated hybrid 2021 Presidential Inauguration, and smaller-scale nonprofit events hosted during the pandemic. Her insights on the above will help you produce events that expand your audience, increase engagement, and enhance your storytelling — no matter your audience or budget — as we look to a new future of events.


Session Type

30 minute session

Learning Outcomes

  • Produce an event incorporating lessons learned from two the largest and highest-profile virtual and hybrid events of 2020 and 2021
  • Expand your event’s audience reach through digital engagement tactics
  • Achieve your event’s specific goals (ex: fundraising) through storytelling, thoughtful planning, and strategic execution

Target Audience

Marketing and communications professionals looking to enhance an already-planned event or add an event to their organization’s calendar