21NTC Session

The Art of Communicating with Data


You’ve worked hard collecting and analyzing your data. When it comes time to share it with others, wouldn’t you want your data to shine? Strong data visualization and storytelling skills are essential for organizations to inform donors, volunteers, and funders of the impact they are making. But data can be complex. And there is no shortage of data. How do you ensure that you don’t get lost in an ocean of data? How do you organize those key findings into a compelling story that drives action? In this session, you will learn how to design effective data visualization, organize your data into a compelling narrative, and tailor the story to various audiences. 

Session Type

30 minute session

Learning Outcomes

  • Design effective data visualization that gets your point across quickly and clearly
  • Organize your data into a compelling narrative
  • Tailor the story to meet the needs and expectations of different audience types

Target Audience

Fundraising, marketing, and communications professionals who need to communicate their organization’s impact to an external audience.


Content MarketingDataData VizStorytelling


Donna Thach

Manager, Research, Data, and Analytics


Donna Thach is a marketing research, data, and analytics manager who enjoys writing about data communication and visualization at donnathach.com. She has extensive experience conducting research, analyzing data, and communicating results to inform business decisions. She started her career in fundraising and program management where she developed a youth program in her hometown. Donna has a Master of Business Administration from Babson College, and a Bachelor of Arts in Psychology from Smith College.



March 24, 2021


9:45am – 10:15am