21NTC Session
Fundraising

Telling Stories of Healing and Avoiding Poverty Porn

Description

The problem with “Poverty Porn” is that while its an unethical way to help a community, it is also a highly effective tool to raise a lot of money. 

As fundraisers it is our responsibility to understand the harm of “Poverty Porn” and learn how to tell stories that allow us to raise money while also empowering the people who we are trying to help.

I want to use my experience in taking a nonprofit who had been using “poverty porn” for the last 9 years to raise money, and how we transformed it into a nonprofit that tells stories of healing. In the process we have also successfully doubled the amount of money that we raise each year. 

Stories of Healing are not only empowering for out communities but also a strong tool to raise the necessary funds to do the work.


Session Type

60 minute session

Learning Outcomes

  • Understand how to identify and avoid Poverty Porn
  • Create a framework for creating a story of healing
  • How to use stories of healing to fundraise

Target Audience

Fundraisers who are looking for more ethical ways to tell stories and raise money

Tags

Case StudyOutreachSocial MediaStorytelling

Speakers

Gustavo Rico

Development Manager

Zebra Coaltion

A transplant from Colombia at the age of 13, Gustavo has made Central Florida his home and is dedicated to making an impact in the LGBTQ+ community. With a history of being involved with the GSA at Seminole State and helping create the Pride Coalition at UCF, the mission of Zebra Coalition is extremely important to him. Gustavo holds a degree from UCF in nonprofit management and has spent the past 6 years working with nonprofit organizations.

Details

Day

Thursday
March 25, 2021

Time

9:45am – 10:45am