22NTC Session: Marketing/Communications
Workshop: Tear Down That Wall of Text – A Web Writer’s Workshop
Submitted by: Johanna Bates | DevCollaborative


In our efforts to make websites more visually appealing, engaging, and accessible, we often skip over the most important thing: the very words we’re writing on a web page. We may know a lot about the programs we’re running and the people we serve, but our confidence quickly drops when we’re writing for the web: Is this too long? Does it contain too much jargon? What alternative text should I enter for this complex infographic?

In this workshop, we get into the nitty gritty of ensuring our written content, and its images and other embedded media, are accessible and inclusive. Struggling with a wall-of-text web page for your website? Bring it! We’ll workshop real content together, uncovering the most common challenges and mistakes that even accessibility-aware organizations make.

You will leave with more confidence in how to rework writing for the web, and in how to fix particular accessibility pitfalls.

This interactive workshop will be held in Zoom.

Session Type

60 minute workshop

Learning Outcomes

  • Understand key components of making everyday written content for the web more accessible to target audiences.
  • Discover tools that make it easier for nonprofit staff to write and produce more readable, inclusive, and accessible web content.
  • Learn key arguments to use with stakeholders about why writing accessibly for the web is important and different from print.

Target Audience

Communications directors, web content editors & authors, anyone who creates and/or produces written content for the web


March 24, 2022


8:30am – 9:30am PST