21NTC Session

Successful Campaigning in the wake of COVID-19


COVID-19 has changed the world profoundly and permanently. There is no going back to the way it was. Traditional in-person advocacy tactics are harder and less effective.  More traditional advocacy has moved online. Organizations must evolve or they will be increasingly marginalized. How can you keep up with today’s digital tools? How can you leverage your key stakeholders’ digital grassroots power? How do you approach storytelling most effectively? 

We will show how technology can enable your advocates to share stories quickly and authentically and address how video content dominates people’s time and attention. We’ll also show you how organizations have been using more video in their campaigning in a simple, easy, inexpensive manner in various use cases. 

Session Type

30 minute session

Learning Outcomes

  • How to use the social media and new technology to super-charge your advocacy efforts.
  • How you can leverage the fact that all of your key stakeholders are walking around with professional video cameras.
  • How new tools and new expectations give you opportunities for video creation that never existed before.

Target Audience

Marketing and communications staff looking for innovative ways to drive advocacy


CampaignsContent MarketingEngagementStorytelling


Michael Hoffman

Co-Founder and CEO

Gather Voices

Michael Hoffman is the Co-Founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the Founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to nonprofit leaders on engagement strategy.



March 24, 2021


9:45am – 10:15am