22NTC Session Proposal
Fundraising

Simple Changes to Your Email Communications That Raise More Money

Submitted by: Bonnie Hough 🟠

Description

COVID 19 has significantly shifted the ways nonprofits can effectively “get in front of” their audience. In-person events and meetings have had to be postponed indefinitely. This has made nonprofits’ online presence all the more vital to their ongoing sustainability.

One area of that digital presence that is tied directly to organizations’ fundraising capability is email communications. In this session, we’ll look at simple techniques nonprofits can employ to make their email communication efforts more effective.

This session is specifically geared toward small nonprofit teams that do not have a full time communications or digital marketing person (or team). We’ll walk through simple strategies that are easy to implement by anyone with basic understanding of email marketing. Participants will walk away with simple, free tools and strategies to implement at their organization to better harness their opportunities for online fundraising through email.


Learning Outcomes

  • Identify a structure & schedule for email communications that can improve your donor conversion rates.
  • Understand how email copy can prompt your audience to give.
  • Understand audience growth techniques that can help your organization reach more potential donors.

Session Type

30 minute session

Target Audience

Anyone in a communications or fundraising role that is struggling to convert donors through email!