21NTC Session

Simple Changes to Your Email Communications That Raise More Money


COVID 19 has significantly shifted the ways nonprofits can effectively “get in front of” their audience. In-person events and meetings have had to be postponed indefinitely. This has made nonprofits’ online presence all the more vital to their ongoing sustainability.

One area of that digital presence that is tied directly to organizations’ fundraising capability is email communications. In this session, we’ll look at simple techniques nonprofits can employ to make their email communication efforts more effective.

This session is specifically geared toward small nonprofit teams that do not have a full time communications or digital marketing person (or team). We’ll walk through simple strategies that are easy to implement by anyone with basic understanding of email marketing. Participants will walk away with simple, free tools and strategies to implement at their organization to better harness their opportunities for online fundraising through email.

Session Type

30 minute session

Learning Outcomes

  • Identify a structure & schedule for email communications that can improve your donor conversion rates.
  • Understand how email copy can prompt your audience to give.
  • Understand audience growth techniques that can help your organization reach more potential donors.

Target Audience

Anyone in a communications or fundraising role that is struggling to convert donors through email!


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Bonnie Hough

Fundraising Coach & Consultant

Banyan Nonprofit Strategy

Bonnie Hough, CFRE is a former nonprofit-pro turned entrepreneur on a mission to help nonprofit teams grow with intention. For nearly a decade, Bonnie worked in the nonprofit sector in what she lovingly refers to as a “nonprofit do-it-all-er” role – from positions in fundraising, communications, and, more than anything, to engaging an audience – you name it, she’s probably done it! In most roles she held, she bridged the gap between fundraising, communications, and strategy, often as the only full-time employee supporting these functions. Her experiences in these roles called her to launch Banyan Nonprofit Strategy in 2020.

With Banyan, her mission now is to help passionate, purpose-driven teams grow with intention. Bonnie works with small nonprofit teams through a blend of development, communications and strategic planning coaching to help them go from crisis-driven to mission-driven in their work. Together, Bonnie partners with her clients to tell their story, grow their audience, and reach their financial goals.

When she’s not working, you can find Bonnie spending time with her husband and her two very lazy rescue mutts, testing out new recipes in the kitchen, or curled up with a good book. Bonnie lives in St. Pete, FL.



March 23, 2021


11:00am – 11:30am