22NTC Session Proposal

Respect Your Donors with Gender-Inclusive Data


Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Learning Outcomes

  • Learn what constitutes gender data
  • Learn when and when not to collect gender data
  • Learn how to responsibly use gender data when it's needed

Session Type

30 minute session

Target Audience

Online form administrators, base building staff, event organizers, or anyone who collects person data.