21NTC Session

Respect Your Donors with Gender-Inclusive Data

This is a resubmission of an accepted 20NTC session proposal.


Using gender pronouns and salutations can make or break an interaction with any donor, but especially trans and nonbinary donors. Don’t narrow your prospects by assuming donors feel most respected by traditional gendered titles. Improve your relationships and grow your base by embracing gender-inclusive data practices.

Session Type

30 minute session

Learning Outcomes

  • Learn what constitutes gender data
  • Learn when and when not to collect gender data
  • Learn how to responsibly use gender data when it's needed

Target Audience

Online form administrators, base building staff, event organizers, or anyone who collects person data.




Jude Shimer

CRM Manager

The Center for Popular Democracy

Jude believes in technology as an art form and a tool for justice. They manage Salesforce at the Center for Popular Democracy, an organization working to create equity, opportunity and a dynamic democracy in partnership with high-impact base-building organizations, organizing alliances, and progressive unions.

Jude has been helping nonprofits benefit from Salesforce since 2013. They presented on Salesforce Admin protocols at the 2016 Dreamforce conference, and on gender-inclusive data practices at Keela’s Plugged In in March 2020, and Donor Appreciation Week in September 2020.



March 23, 2021


11:00am – 11:30am