21NTC Session

Put Me In, Coach: Fostering Professional Coaching In Your Organization


A wealth of knowledge, creativity, and potential is locked inside your employees’ brains. To unleash it, you need to establish a culture of professional coaching across your organization. 

In this session, we’ll explore how to do this—from the soft skills a coach needs to be successful (e.g. empathetic listening, critical thinking, etc.) to how to actually implement a coaching program. You’ll get practical tips for building communication flows, crafting feedback systems, setting goals, and getting executive buy-in. 

With a coaching culture in place, you’ll enjoy the benefits of greater collaboration, productivity, and team morale. 

Session Type

60 minute session

Learning Outcomes

  • Evaluate the coaching potential within your organization
  • Develop a plan for communicating these changes to team members
  • Identify key team members to serve as coaches across the organization

Target Audience

Leadership inside larger nonprofits


HRManagementOrg CultureStaff Development


Nick Weynand


Mighty Citizen

Nick never stops. All these years after Mighty Citizen’s founding in 1999, he still treats each day as a thrilling challenge. His drive and curiosity have fueled the transformation of Mighty Citizen from a humble beginning to, now, one of the most admired digital and branding agencies in Texas. Admired for his commitment to his clients’ success and sharp insights into business development and entrepreneurship, Nick is often tapped to share his wisdom across the industry. He believes Mighty Citizen has an obligation to make the world a better place by helping our clients solve problems and create deeper connections.

Derrell Bradford

Executive Vice President


Derrell Bradford is the executive vice president of 50CAN: The 50-State Campaign for Achievement Now, and the executive director of its New York branch, NYCAN, with more than seventeen years working in education reform policy and advocacy. In his role, Derrell trains and recruits local leaders across the country to serve as executive directors of state CANs, advocacy fellows, and citizen advocates. He leads the National Voices fellowship which focuses on education policy, media, and political collaboration, and is a member of the organization’s executive team.

Derrell previously served as the executive director at Better Education for Kids. At B4K Derrell worked to secure passage of the tenure reform legislation TEACH NJ. B4K’s advocacy also led to electoral victories for reform-minded candidates across the state. Prior to B4K, Derrell spent nine years with New Jersey’s Excellent Education for Everyone (E3) as director of communications and then executive director. While there he also served on the state’s Educator Effectiveness Task Force.

Derrell is a member of the Aspen Global Leadership Network (Pahara Fall 2016) and serves on several boards including Success Academy Charter Schools and the PIE Network. He was the founding board chair of EdBuild and a senior visiting fellow at the Thomas B. Fordham Institute. A native of Baltimore, Derrell attended the St. Paul’s School for Boys and the University of Pennsylvania, where he received a bachelor’s degree in English.



March 23, 2021


1:00pm – 2:00pm