22NTC Session: Marketing/Communications
Proving ROI: Quantitative and Qualitative Measures of a Successful Digital Campaign
Submitted by: Devon Hopkins

Description

With digital channels becoming more and more crowded, understanding how to strategically plan your campaign is more important than ever. How do you know what to measure and how to communicate successes? In this session you will learn:

  • How to set quantitative and qualitative measures of success at the beginning of your campaign planning process
  • How to collect data and establish a baseline for measurement
  • How to adjust your strategy as you begin gathering data
  • Some of the challenges and lessons learned from long-running campaigns
  • Real world examples from nonprofit campaigns, including the National Parks Conservation Association’s Find Your Voice initiative, a 3-year campaign focused on educating, engaging, and empowering new national park advocates to ensure America’s favorite places continue to thrive into their next century

Session Type


Community Input

Details

Room

Maryland A

Day

Thursday
March 23, 2017

Time

10:30am – 12:00pm

CFRE Credits

1.5

Collaborative Notes

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