baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Project Management for Nonprofit Content Marketing Simplified


The key to producing regular quality content is strategizing with your team or finding creative resources to produce what you need. Using a solid strategy helps make sure what you produce supports your nonprofit’s marketing and fundraising goals.

To create valuable content, you need to establish a process working with those who know the subject best, whether you work alone or with a team. By following the process you establish for your content creation, you will provide value to both your site visitors and your SEO strategy. Ultimately, you’ll build a stronger and bigger community around your nonprofit’s mission.

In this talk, we will cover the following topics:

  1. The Importance of Regular New Content
  2. Establishing Goals and Strategy
  3. How to Work With Your Team and Find Other Resources
  4. Defining a Process
  5. Connecting and Automating Your Workflow
  6. Measuring and Monitoring Your Success

Target Audience

Nonprofit marketers who have limited resources, budget, and might even work alone.


Content MarketingContent StrategyProject ManagementStorytelling


Matt Cromwell

Partner and Head of Support and Outreach


Matt has served nonprofit organizations since early 2000’s as a web developer, educator, fundraising consultant, marketing consultant, board member and more. Currently, he is Partner and Head of Support and Outreach at who’s mission is “Code for Good”.’s flagship product is the number one fundraising tool for WordPress websites: GiveWP.

Matt serves on the board of San Diego Refugee Tutoring, a volunteer driven organization dedicated to serving the rising refugee population of children in San Diego. He also serves on the board of Mid-City Church of the Nazarene who hosts bi-weekly food distributions, and houses dozens of other local NGOs in their facility in City Heights, San Diego.

Matt is a husband, father to four, and lover of all things musical and/or homebrewed. He also loves to talk about the most taboo of topics: Politics and Religion.

Taylor Waldon

Content Writer

Taylor Waldon is the Content Writer for, creators of GiveWP and WP Business Reviews. She has 10 years of professional experience in marketing, website content management, and article and documentation writing and editing. Her love for writing inspired her to learn more about the technology and web development while studying International Relations in grad school. She spent 2- 3 years traveling and living in various locations around the United States while supporting herself through remote content management work. Recently, Taylor resettled in her hometown of San Diego, where she lives with her two dogs, Legedu and Pepper.





March 26, 2020


1:00pm – 1:30pm



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Session Evaluation

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