22NTC Session: Marketing/Communications
Prioritizing Content Maintenance on Your Website
Submitted by: Mary Carroll-Mason | U.Group


When was the last time you devoted time specifically to maintaining your existing website content? Most organizations spend the vast majority of their resources building new content, but neglect maintaining their existing content. Avoiding content maintenance can directly harm your ability to make your website accessible and its ability to reach new audiences. In this session, we’ll discuss common problems caused by neglecting content maintenance and how those harm your website’s accessibility and performance. Finally, we’ll look at ways you can remedy these problems and improve the user experience and effectiveness of your website.

Session Type

30 minute session

Learning Outcomes

  • Learn the common problems that arise through lack of content maintenance.
  • Learn how content maintenance problems are harming the accessibility and overall performance of your site.
  • Learn what you can do to prioritize maintaining your web content in your organization.

Target Audience

anyone who creates and manages website content or supervises people who do


March 25, 2022


12:15pm – 12:45pm PST