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20NTC Session

Podcasting for Any Size Organization or Budget


So, you want to start a podcast! That’s awesome – but why? And what format will it take? What’s your budget? Will you record in-house or use a studio? How do you find a studio? What gear do you need? How do you distribute a podcast?

The questions surrounding production can feel overwhelming and endless. Regardless of whether you’re an experienced producer and engineer or you can barely record a voice memo on your phone, you can create an amazing-and engaging podcast that fills a gap in the market and serves your constituents while being a powerful marketing vehicle for your organization.

Heather Mack and Alli Thresher are experienced podcast producers and instructors and between the two of them have recorded scrappy on-the-fly pieces and also produced sprawling, audio-storytelling epics for a variety of nonprofits and organizations.

Learning Outcomes

  • Identify the podcast strategy that works best for their organization
  • Understand their gear and production needs and be able to budget for and outline a production process and timeline
  • Present a full podcast series description, strategy and production timeline to their organizations

Target Audience

This session is best for engagement and marketing professionals w/an interest in podcasting.


CommunityContent StrategyStorytelling


Alli Thresher

Digital Content Lead

PJ Library / Harold Grinspoon Foundation

Alli Thresher is a former video game designer and tech consultant turned non-profit media producer. They are the Digital Content Lead at PJ Library, a program of the Harold Grinspoon Foundation that sends free Jewish children’s books to families all over the world. Alli wears many hats at PJ Library but is proudest of their role as the producer of Have I Got a Story For You! a storytelling podcast for kids. Alli’s previous podcasting experience involved producing a scrappy video game studio podcast back in 2009, and occasionally using self-taught editing skills to edit audio interviews of very, very, inebriated rock stars for MTV.

Heather McCormack

Radio Station + Podcast Program Manager; Youth Media Program Director

Somerville Media Center

Heather McCormack is passionate about using the power of community media to engage all people, especially those who are traditionally underrepresented, in telling their stories in ways that are empowering and accessible. She is currently the Youth Media Coordinator and Boston Free Radio and Podcast Program Manager at Somerville Media Center in Somerville, MA. Heather graduated from the University of Massachusetts Amherst in 2010 with a BA in Communication and a Certificate in Latin American, Caribbean, and Latin@ studies. After graduation she spent a number of years running arts-based after school programming in the Mystic Housing Development in Somerville, MA. In 2015 Heather received her M. Ed from the Harvard Graduate School of Education’s Prevention Science and Practice program. She has been involved in radio since the age of 14, when she got her first radio show at WHAB 89.1 FM in high school, later producing and co-hosting shows at WUML 91.5 FM and UNregular Radio. 2 years ago she began producing “Make it Stop: A Bad Music Podcast”, a comedic music commentary podcast that she also co-hosts and edits. Heather developed a 4-part podcast education curriculum that she currently teaches at numerous community based non-profits across the Boston area, supporting everyday folks in developing their own original podcast productions. She is grateful to present at numerous conferences about how to develop robust, engaging, and financially viable podcasting programs. You can reach her at





March 24, 2020


1:45pm – 3:00pm



Collaborative Notes

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Session Evaluation

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