baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Podcasting for Any Size Organization or Budget


So, you want to start a podcast! That’s awesome – but why? And what format will it take? What’s your budget? Will you record in-house or use a studio? How do you find a studio? What gear do you need? How do you distribute a podcast?

The questions surrounding production can feel overwhelming and endless. Regardless of whether you’re an experienced producer and engineer or you can barely record a voice memo on your phone, you can create an amazing-and engaging podcast that fills a gap in the market and serves your constituents while being a powerful marketing vehicle for your organization.

Heather Mack and Alli Thresher are experienced podcast producers and instructors and between the two of them have recorded scrappy on-the-fly pieces and also produced sprawling, audio-storytelling epics for a variety of nonprofits and organizations.

Learning Outcomes

  • Identify the podcast strategy that works best for their organization
  • Understand their gear and production needs and be able to budget for and outline a production process and timeline
  • Present a full podcast series description, strategy and production timeline to their organizations

Target Audience

This session is best for engagement and marketing professionals w/an interest in podcasting.


CommunityContent StrategyStorytelling


Alli Thresher

Digital Content Lead

PJ Library / Harold Grinspoon Foundation

Alli Thresher is a former video game designer and tech consultant turned non-profit media producer. They are the Digital Content Lead at PJ Library, a program of the Harold Grinspoon Foundation that sends free Jewish children’s books to families all over the world. Alli wears many hats at PJ Library but is proudest of their role as the producer of Have I Got a Story For You! a storytelling podcast for kids. Alli’s previous podcasting experience involved producing a scrappy video game studio podcast back in 2009, and occasionally using self-taught editing skills to edit audio interviews of very, inebriated rock stars, for MTV.



March 24, 2020


1:45pm – 3:00pm