22NTC Session: Digital Inclusion
People First: ISO My Identity in Demographic Data Fields
Submitted by: Rumi Matsuyama | EveryAction


Nothing is more frustating to a potential supporter of your cause than realizing they cannot see themselves in your drop-down menu and cannot self-identify themselves in a way that is accurate and respectful. EveryAction partnered with clients like the National Audubon Society to widen our data palette when one of their staff members asked why her child’s personal pronouns were not included on an online form. We’ll talk about all the different challenges and creative solutions for addressing pronouns, as well as other changes on the self-identified demographic landscape including gender, race and ethnicity.

Session Type

60 minute session

Learning Outcomes

  • Learn how demographic inclusion in your technology platform is is both the right AND the smart thing to do.
  • Be provided with resources and best practices for your organization to get started* on digital inclusion (*Hint: it never ends).
  • Have an safe and open discussion to trade experiences and ideas.

Target Audience

Non-Profit technology staff, organizers and volunteer managers who want to address digital inclusion but aren't sure how.


March 23, 2022


9:45am – 10:45am PST