Peer-to-Peer Fundraising: Proven Tactics We Learned From Analyzing 1000+ Campaigns Raising Millions
Today, your supporters are hyper-connected, live inside personal feeds, support causes over institutions, and prioritize recommendations from friends when choosing organizations to support.
These shifts make your job as a fundraiser tough. However, nonprofits of all sizes and a diverse range of causes have leaned into these shifts and are using peer-to-peer to enhance their fundraising efforts.
In this session, you’ll learn proven tactics we uncovered from analyzing thousands of peer-to-peer fundraising efforts—including events, giving days, annual funds, and corporate partnerships—and through interviews with the fundraisers leading these efforts.
You’ll see how peer-to-peer is evolving. What works. And, what doesn’t.