22NTC Session: Fundraising
Outages, Bans, & Costs: Navigating Social Ads in the 20s
Submitted by: Mike Crump | Chapman Cubine and Hussey


Between ongoing policy changes, the loss of data cleanliness, advertising blackouts, and even global system-wide failures, social ads saw a number of new challenges in 2020-2022. But when it’s still one of the strongest performing channels, you can’t just immediately offload that revenue stream to another channel.

This presentation will give you the tools, tips, and tactics you need to develop the engaging creative, target the most effective audiences for your message, and optimize your media spend to meet your goals, even in an uncertain advertising environment:

1) How to capitalize on your media spend, no matter how big or small

2) How to optimize targeting to make dollars go farther

3) Creative best practices to develop more effective ads 


Session Type

30 minute session

Learning Outcomes

  • Learn the trends of social ads: what’s performed better and worse amid the changing environment
  • Learn to pre-optimize your ads to help make up for less precise data tracking on the major social platforms
  • Learn to look at other data points to help provide a clearer performance picture when platforms are unable to deliver

Target Audience

Digital fundraisers looking to make the most out of their media spend in an uncertain advertising environment


March 23, 2022


11:15am – 11:45am PST