baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

Our Year of Email Deliverability Hell (And How We Survived)


How do you aggressively grow your email list, but not deep-six your email deliverability? It’s a careful balance and not for the faint of heart.

Chesapeake Bay Foundation (CBF) will walk you through their year of email crisis (including GDPR, spambots and more), their strategic approach to fix the problem, and the success they found.

They’ll share the mistakes they made and the best practices they learned the hard way to keep their list and quality score healthy, while still meeting their business goals.

You’ll get tips on email stewardship and engagement, email validation and audience suppression strategies that will help you create a healthy, great-responding list.

Learning Outcomes

  • Learn how to strategically onboard new emails without raising the red flag to the ISPs
  • How you can use automation to reactivate and reengage subscribers
  • Discover how to segment, score and talk to highly engaged subscribers vs. not engaged

Target Audience

Marketing, fundraising and communications staff who oversee email programs


Joseph McLaughlin

Director, Analytics and Optimization

Beaconfire RED

Joe is a Senior Digital Strategist and Director of Analytics and Optimization at Beaconfire RED. He brings more than a decade of experience in digital fundraising, advocacy and engagement for some of the biggest nonprofit names in the country. A fundraising professional with the background of a technologist, Joe works with his clients to craft and implement digital campaigns that raise money, build donor lists and motivate supporters to take meaningful action.

Ashley Anewalt

Senior Manager, Digital Communications

Chesapeake Bay Foundation

No stranger to the nonprofit love affair with acronyms, Ashley began her career in the association industry as a marketer for ASAE (AKA the association for associations), where she managed the promotion of various products, services, and events, including ASAE’s largest signature conference, ASAE Annual Meeting & Exposition. Today, Ashley works to Save the Bay® every day by weaving her marketing know-how into fundraising tradition as a digital communications professional for the Chesapeake Bay Foundation (CBF).





March 26, 2020


10:30am – 11:45am



Collaborative Notes

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Session Evaluation

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