baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session
Marketing/Communications

Our Year of Email Deliverability Hell (and How We Survived)

Description

How do you aggressively grow your email list, but not deep-six your email deliverability? It’s a careful balance and not for the faint of heart.

Chesapeake Bay Foundation (CBF) will walk you through their year of email crisis (including GDPR, spambots and more), their strategic approach to fix the problem, and the success they found.

They’ll share the mistakes they made and the best practices they learned the hard way to keep their list and quality score healthy, while still meeting their business goals.

You’ll get tips on email stewardship and engagement, email validation and audience suppression strategies that will help you create a healthy, great-responding list.


Learning Outcomes

  • Learn how to strategically onboard new emails without raising the red flag to the ISPs
  • How you can use automation to reactivate and reengage subscribers
  • Discover how to segment, score and talk to highly engaged subscribers vs. not engaged

Target Audience

Marketing, fundraising and communications staff who oversee email programs
Details

Day

Thursday
March 26, 2020

Time

10:30am – 11:45am