21NTC Session

Optimizing Instead of Redesigning Your Website


During these uncertain times, a full website redesign may not be in the cards. So, what can you do now with your current website that will allow you to create and expand your impact? The answer is: quite a lot. From ensuring that your website’s technical infrastructure is up-to-date, to optimizing content and design, there are small yet powerful tweaks and improvements that you can do now that will increase engagement with your website.

In this session, we’ll provide guidance and best practice examples around:

  • Strategic planning: what needs to change?
  • Website optimization: how can you increase visitors?
  • Experience design and interaction: how can you delight your audience?
  • Website maintenance: what is out of date and why does this matter?

You’ll come away from this session with a firm understanding of immediate and practical steps to start the new year off right.

Session Type

30 minute session

Learning Outcomes

  • Think strategically about what needs to change
  • Increase website visitors through optimization
  • Delight their audiences with experience design and interaction

Target Audience

Decision makers, strategists, designers, communications team, data and analytics, support and maintenance team




Kurt Voelker

VP Business Strategy and Growth

Forum One

I’m the Vice President of Business Strategy at Forum One, where I have the privilege of helping influential nonprofits go digital to achieve their goals. I’ve been at it for over 20 years – planning digital transformations, and building inspiring digital solutions for my clients.

I’m a father of four, love pickup basketball (covid has been brutal!), and have a small but growing sneaker collection.

Ping me during the virtual conference to chat about any or all of the above!


Creative Director

Forum One

Award-winning Creative Director, interactive designer, branding expert, whose work spans all industries including print, web to animation, and motion design. Most recent work as the lead designer of 2 Webby award-winning website for Smithsonian National African American Museum of History & Culture.

Currently, the Creative Director @ Forum One, leading a team of top designers. I am passionate about design and on a mission to inspire more diversity in the creative arts.



March 24, 2021


9:45am – 10:15am