22NTC Session: Digital Inclusion
Not Just Another Barrier: Digital Inclusion for Everyone
Submitted by: Kyla Winchester | Candela Strategies

Description

Your organization is inclusive, right? Maybe not: if your campaigns are ‘digital first’, you may be missing huge swaths of the population, including your most valuable prospects.

It’s hard for digital-savvy folks to imagine not having a smartphone or accessible work computer. However, only 65% of people aged 50 to 65 have a smartphone, and only 75% of women overall, to say nothing of other intersections. What proportion of program recipients are seeing your Instagram posts? Are all demographics seeing your fundraising email? And how many of these people are being left behind?

In this session, we’ll review the ways you might be missing out, tactics to learn more about how and when people connect with you, ways to boost inclusion, and how to plan a strategy that reaches out to everyone. Together we’ll figure out how to improve your communications, from asks, stewardship and programs, to outreach & engagement.


Session Type

60 minute session

Learning Outcomes

  • how mission delivery, fundraising, stewardship and engagement can be improved with inclusion
  • how to learn more about how and when poeple connect with them
  • how to plan communications and campaigns with built-in inclusion

Target Audience

Fundraisers, communications staff and program staff who want to reach everyone