baltimore Buildings
baltimore Buildings
baltimore Buildings
20NTC Session

No Money, More Problems: Driving Donations Through Better Volunteer Experiences


Volunteers are more likely to become donors. And donors that volunteer are more likely to donate more. Our session offers 3 actionable ways to curate the volunteer experience to drive better fundraising outcomes, based on years of analyzing the behaviors of 1M+ nonprofit volunteers.

You’ll walk away with a tactical, data-driven plan that you can present back to your organization and execute immediately. Our recommendations are based on two data sets: (1) Quantitative – 2 years of analyzing the behaviors of 1M nonprofit volunteers, including A/B testing different prompts, automated email/SMS messages; and 2) Qualitative – interviewing 50+ nonprofit stakeholders about how volunteers become donors, and vice versa.

We’ll use the first 10 minutes to share our answers and data behind them; then, we’ll break you up into groups to workshop your individual plans (50 min). During the final 10 min, we’ll ask 1-2 groups to share their plans.

Learning Outcomes

  • Create an actionable plan for improving volunteer experiences, to present back to your organizations
  • Start executing on the plan immediately to drive better fundraising outcomes
  • Effectively advocate internally for more resources/budget, having demonstrated clear-cut volunteer/donor relationship

Target Audience

Volunteer and Development Staff looking for data-driven ways to drive donor acquisition




Anne Lewallen

Consultant / Advisor


Brings 10 years’ experience strategizing and executing entry into new markets across industries, from private equity to early stage tech to nonprofits.

Adam-Michael Royston

Chief Development Officer

Mission Graduates

Adam-Michael (A.M.) is the Chief Development Officer of Mission Graduates, coming from a decade of experience securing critical funds for causes that change the world. Initially working as a private-sector consultant, A.M. was inspired to dedicate his career to non-profit work after volunteering weekly for the YMCA of Metropolitan Washington. A.M. has worked or lived in over 20 countries, mostly in Asia. He has raised more than 50 million dollars for programs focusing on youth development, women’s economic empowerment, clean water, HIV/AIDS, LGBTQ+ inclusion, and IDPs/refugees. Having raised funds for many projects, he is most proud of leading the proposal design for construction of a new hospital on the Thai/Myanmar border, as it brought needed healthcare to half a million people.





March 25, 2020


1:45pm – 3:00pm

Collaborative Notes

Click here

Session Evaluation

Click here