22NTC Session: Marketing/Communications
New to the Crew – Creating an Effective Welcome Journey
Submitted by: Andrea Pilman | Idealist.org


First impressions are everything.

Whether it is volunteers, potential donors or subscribers to your content, getting someone new plugged into your organization from the start is crucial to building and sustaining a relationship. Having an engaging welcoming journey, with clear calls to action, will help!

In the session, we will provide you with a roadmap to creating a strong email welcome journey. From your first hello, to meeting your team and providing updates, learn digital content strategies to improve your open and click through rates.

Session Type

60 minute session

Learning Outcomes

  • Effective components for a new user or subscriber's introduction to your organization through email marketing.
  • How to implement experimentation and iteration to improve engagement.
  • Explore different ways of measuring engagement success throughout your welcome journey.

Target Audience

Marketing and communications staff focused on increasing subscriber engagement through welcome journeys.


March 23, 2022


11:15am – 11:45am PST