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20NTC Session

Navigating Data Overload


You’ve got more data than you know what to do with – information coming in from finance, membership, programs – and likely living in separate systems. How do you break down those silos to find the insights that will actually drive success?

We’ll talk about how we’re tackling this problem with clients like the SEIU United Healthcare Workers West Education Fund, the National Resources Defense Council (NRDC) and others.

By the end of the session, you’ll have concrete steps to start breaking down the data silos at your organization and an understanding of the major principles of effective data management and analysis.

Learning Outcomes

  • Understand how to get your data in the same place without extensive manual processes
  • Understand why data governance is the key to meaningful analysis
  • Understand how to create a more data-informed decision-making culture 

Target Audience

Program and communications leaders trying to make sense of all the data that their organization collects




Jessica Gershman

Director of Data & Analytics

Forum One

As an expert in optimizing digital experiences and online content through data and analytics, Jessica leads Forum One’s data and analytics team to help our nonprofit, foundation and government clients understand and connect with audiences in order to reach their online goals. Her client accounts include USAID, Mercy Corps and the Hilton Foundation. Prior to joining Forum One, Jessica worked at Vox Media where she analyzed multimedia traffic and key performance indicators across eight publishing brands. Jessica earned her B.A. in English and Political Science at Dickinson College and holds a certificate in Data Science.





March 24, 2020


10:30am – 11:45am



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