More Data, Not More Problems: New Approaches to Data Hygiene
The more data your nonprofit generates, the more likely you are to have duplicate, incorrect, inconsistent and incomplete data. Poor data hygiene reduces deliverability, wastes postage on duplicate or incorrect addresses, decreases donations, and delivers faulty personalization that diminishes donor experience.
In conjunction with Jackson River, OpenDoors USA and American Jewish World Service have developed unique data hygiene and management processes that extend beyond deduplication and address standardization to improve donor experience and eliminate costly data errors. Their solutions leverage data collection and matching integration options with Salesforce to support a range of tangible benefits including bidirectional synchronization of donor records between the CRM and the fundraising solution; automating complex householding; and creating distinct data structures and flows for different regions and different kinds of gifts.
In this session, we’ll discuss each organization’s data management pain points and model the decision-making, planning and implementation of their innovative solutions.
Session Type60 minute session
- Understand new data hygiene models that help eliminate errors and improve overall campaign performance
- Evaluate current data management processes to identify gaps and opportunities
- Develop a data integrity strategy that yields benefits throughout the organization
Target AudienceDatabase management, IT and fundraising staff at organizations with large and/or diverse data sets from different sources
VP, Operations & Technology Initiatives
Jennie has been with Jackson River since 2012, working directly with our clients, product team, and leadership to help power non-profit’s fundraising and online engagement via our Springboard platform. Prior to joining Jackson River, Jennie managed online technology at the ACLU, including implementing Springboard as its online engagement platform. Jennie’s background also includes serving as a technical project manager at Expedia, working with their European points of sale, and as a computer scientist at General Electric’s Global Research Center.
Sr Director of IT/IS
Open Doors USA
Open Doors is a non-denominational mission supporting persecuted Christians in the world. They work with local partners to distribute Bibles and Christian literature, give discipleship training and provide practical support, such as emergency relief aid. We are passionate at being able to leverage technology to support our mission. In the last years we have been able to drastically improve our marketing and communication efforts by leveraging Salesforce and Data Science.
Sr Mgr Business Systems
Open Doors USA
Tony Magill has a diverse IT background that includes programming, software development management, business analysis, project management and database development for both nonprofit and for-profit organizations. His experience with complex business system integrations aided Open Door’s successful migration from Raiser’s Edge to Salesforce. Tony has a BA in Computer Science as well as an MBA from the University of California, Irvine. Tony’s reputation for resolving complex technical issues that has earned him the unofficial title of ‘Chief Digital Troubleshooter’.
Business Systems Developer
Open Doors USA
I have been working for Open Doors USA since 2018. I enjoy applying innovative problem-solving techniques to business problems where the solution always has a focus on delivering value.
Senior CRM Application Administrator
American Jewish World Service
Rachel Furey has more than 18 years’ experience managing advanced relational databases, including 13 years working with Banner, Raiser’s Edge, and Salesforce systems geared for non-profits. She has been part of the American Jewish World Service (AJWS) team since 2014, and helped migrate AJWS from Raiser’s Edge to Salesforce.