22NTC Session: Fundraising
Mind the (Generation) Gap: Engaging Donors of All Ages
Submitted by: Abigail Jarvis | Qgiv


Ever wondered how you can build communications that appeal to all of your constituents, from Baby Boomers to Gen Z?

Come learn how! In our 2020 study, we asked over 1,300 donors of all ages to tell us how they preferred to give, be communicated with, what motivates them to give, and what keeps them from giving. In this session, you’ll learn what each age group wants from the nonprofits they support, how they want to communicate with you, and how you can create compelling appeals and communications that inspire donors from every age group.

Session Type

30 minute session

Learning Outcomes

  • Understand how different generations of donors prefer to give and communicate
  • Identify how to ask each generation of donors for support most effectively
  • Build a communications plan that resonates with donors of all ages

Target Audience

Fundraising staff, marketing and communications staff