22NTC Session: Marketing/Communications
Mapping Your Organization’s Role in an Ecosystem: What, Why, How
Submitted by: Hannah Thomas | Big Duck


This session will explore ways to broaden perspective on the role your nonprofit plays in creating change. It’s easy to focus on your organization (its mission, challenges, needs) and make decisions from that vantage point. However, mapping your role within a larger ecosystem–all the nonprofits, people, narratives, initiatives, trends, wins, defeats, etc. around your issue area–will help you have the greatest impact. We know that collective efforts succeed and move us toward the future we want to see: one of healthy interdependence. Participants will learn new ways to think about partnership and how to bring their colleagues on the journey.

Session Type

30 minute session

Learning Outcomes

  • Learn the different roles at play within a social change ecosystem
  • How to take a pulse on the narrative(s) dominating your issue area
  • Shifting your approach from competition to community

Target Audience

Leaders and decision-makers. Communicators and fundraisers


March 23, 2022


11:15am – 11:45am PST