21NTC Session

Mapping for Racial Justice


Maps are a powerful tool for understanding systemic racism through data visualization and analytics. In this session, we will provide tools, data and examples to help nonprofits apply a racial equity workflow to better serve communities  and reduce the impact of racial injustice. We will demonstrate a GIS (geographic information system) racial equity workflow to engage communities and stakeholders, map and analyze inequities, operationalize racial justice best practices, and manage performance for racial justice.


Session Type

60 minute session

Learning Outcomes

  • Use maps and location data to understand the role of geography/place in systemic racism.
  • Apply a racial-equity lens to data visualization and spatial analysis to inform equitable decision-making and action.
  • Engage communities and partners through storytelling, crowdsourcing, and sharing initiative-focused content centered on interactive maps.

Target Audience

Program Management, Marketing and Communications, Decision makers


AnalyticsData VizProgram Development


Emily Swenson

Nonprofit Program Lead


Emily is an applied geographer helping nonprofit organizations to use GIS & spatial analysis to understand the ways that people & place shape one another. She believes that harnessing this understanding will allow us to take action (and use maps!) to challenge inequities, effect policy change and engage our communities. Emily is based in Chicago and prior to joining Esri received a BA in Geography and Environmental Studies from UW-Madison and graduate certificate in Geospatial Information Systems from Penn State. In her free time she enjoys writing, hiking, and bike-joring with her dogs.

Clinton Johnson

Solution Architect


Clinton Johnson helps organizations create geospatial strategies for equitable outcomes. He takes an empathic approach to technology that begins with understanding real-world challenges faced by diverse communities and finding creative ways to implement practical solutions. Clinton leads Esri’s Racial Equity team. He also founded and leads NorthStar, an employee community focused on increasing representation, inclusion, and belonging for people of African descent in GIS. He is also an advocate for belonging and equity for people from underrepresented groups in GIS and STEM more broadly.

Zarith Pineda

Executive Director

Territorial Empathy

Zarith Pineda is an architectural, urban designer and the founder of the nonprofit design collective, Territorial Empathy, which was founded on the belief that empathy-based design is the key to solving the pressing urban issues of our time. There, the multidisciplinary and intersectional team she leads, aims to support urban equity for people-in-places often overlooked, namely women, children, and the displaced. Through the understanding of systems of oppression in urban environments, diligent research and community-based design recommendations the projects aim to create inclusive and thriving communities. Most recently, they have investigated the impacts of COVID-19 on communities of color throughout New York City raising public awareness around environmental, historic, and infrastructural inequities that contributed to the virus infecting and killing Black and Latino New Yorkers disproportionally. Other projects include free, open source plans for affordable outdoor classrooms to facilitate the reopening of public schools during the pandemic, mapping the adverse impacts of the Family Separation policy at the US/Mexico border, and designing sustainable infrastructure for Syrian and Venezuelan refugees. She teaches digital design techniques, urban design, and data visualization at Columbia University as an Adjunct Associate Professor. Zarith’s work has been published and exhibited in New York, New Orleans, Washington D.C., Paris, Brussels, Venice, Amman and Tel Aviv.



March 24, 2021


1:00pm – 2:00pm