22NTC Session: Marketing/Communications
Make Your Website Social: Maximizing Engagement Across Digital Channels
Submitted by: Melanie Schaffel | Parkinson's Foundation


Ensure your digital channels are working together to maximize each platform’s efforts and meet your overall goals. In this presentation, we’ll discuss how a symbiotic relationship between your organization’s website and social media—whether you manage both by yourself or work with a team—can increase your site visits and email signups. We’ll break down how strategically boosting posts can increase website traffic, how tweaking metadata can increase engagement, how digging deep into analytics can reveal soon-to-be-popular topics for your audience, and more.

Join us as we walk through how this collaboration contributed to a record-breaking 45% increase in website visits year-to-year at the Parkinson’s Foundation. By the end of this presentation, you’ll walk away with tangible, concrete next steps you can implement immediately at your organization.

Session Type

30 minute session

Learning Outcomes

  • Understand how to look up their social media and website analytics and leverage that data to boost optimal posts.
  • Get a concrete understanding of how to use this strategy from our own real-world examples!
  • Walk away with the confidence to implement this strategy at their own organization.

Target Audience

Communications staff with siloed digital channels who want to learn how websites, social media, digital advertising, and email can collaborate.


March 24, 2022


1:00pm – 1:30pm PST