22NTC Session: Marketing/Communications
Make the Robots Do It!
Submitted by: Jason Samuels | American Craft Council


How much time does your organization waste on duplicate data entry? How much time is spent moving data between systems? How many errors get made in that process? It’s 2021 and you don’t have to live with these common data challenges anymore. Many software platforms now have robust APIs for automatically feeding data out or taking data in from other systems. Middleware platforms can connect thousands of these APIs together, so you can build custom software integrations between the systems you use. Emerging no-code application platforms empower anyone to build custom apps that interface directly with the data in your systems. We’ll demonstrate automations using Zapier, Salesforce, Wufoo, Shopify, Google Sheets, and more. Come to this session to hear examples and discuss ideas for how to eliminate inefficient data processes by creating software robots that do the work for you instead.

Session Type

60 minute session

Learning Outcomes

  • Finally understand what terms like “API”, “Middleware”, “No-code/Low-code”, and “Workflow automation” mean in layman's terms
  • Learn how easy it is to use middleware platforms like Zapier to integrate the platforms you rely on
  • Understand how IPaaS or “Integration Platform as a Service” tools unlock the potential to transform your organization

Target Audience

Accidental Techies, Marketers, Fundraisers, Admin and IT Staff, Leadership, Agency Partners, and Anyone Looking to Streamline Their Tech


March 25, 2022


8:30am – 9:30am PST