Make it Monthly: Growing and maintaining your monthly donor pool
Description
Monthly giving is more important to non-profits than ever before. KQED has been able to double their sustainer program in the last few years, now exceeding 130,000 monthly members! Join us to learn how to grow your sustainer program with these strategies for recruitment, retention, stewardship, and upgrades.
In this engaging and up-to-date session, participants will learn about multichannel promotion of monthly giving recruitment–with efforts spanning email, online advertising, social media, direct mail, on-air, and mobile channels. We’ll discuss KQED’s stunning growth with great case studies.
We’ll discuss how to improve sustainer tenure via stoploss, upgrades, additional gifts, and stewardship. This session will be chock-full of examples from nonprofits across sectors and across fundraising and sustainer program size. We’ll present tons of examples from KQED as well as other nonprofits. Everyone will come away with ideas to implement immediately, as well as food for thought for their long-term program growth.
Session Type
60 minute sessionLearning Outcomes
- Learn about multichannel promotion of monthly giving—with efforts spanning email, online advertising, social media, direct mail, and mobile.
- Learn how to improve sustainer tenure via stop-loss, upgrades, additional gifts, and stewardship.
- Take a look at KQED's stunning growth in its monthly giving program, plus specific examples from organizations large and small.
Target Audience
Fundraisers interested in growing and improving their monthly giving program: across sectors, monthly program sizes, and organizational budget sizesSpeakers
Wendy Husman
Vice President
Mal Warwick Donordigital
Wendy Marinaccio Husman, a Vice President with Mal Warwick Donordigital, has over 18 years of experience in fundraising. She has been a speaker at the Bridge Conference, BBCon, DMA Nonprofit Conference, and has presented webinars for AFP Golden Gate and AFP International.
Taylor Beard
Associate Director of Direct Response Fundraising
KQED
Taylor Beard has spent her entire career in fundraising. At KQED, the San Francisco Bay Area PBS and NPR affiliate, since 2015, her experience spans major gifts, membership, and mid-level programs. Her work has come into perfect harmony in her current role as Associate Director of Direct Reponse Fundraising. She loves testing new strategies, coming up with different ways to engage with donors, and is passionate about increasing monthly giving.