21NTC Session

It’s all in the Delivery: AI/Machine Learning and Donor Conversions


Everyone’s talking about “AI,” and “Machine Learning,” as the next big things in fundraising. But what do they really mean for your team’s digital efforts?

In this session Human Rights Campaign and Rainforest Action Network share case studies on how they have paired AI and Machine big data insights with automated delivery mechanisms to convert donors. We’ll explore the use of content classification, algorithms, and predictive outcomes to provide insights – AND – make those insights actionable using marketing automation for delivery.

We’ll see how Rainforest Action Network has used Engaging Networks’ Accessible Intelligence™ to increase one-time to monthly conversions by 600% and Human Rights Campaign has partnered with ROI Solutions MiLo™ platform to produce a significant lift in results isolating responsive audiences based on predicted outcomes.

This session will illustrate how digital fundraisers move beyond the insights of AI to real world results and dollars raised.

Session Type

60 minute session

Learning Outcomes

  • Learn the tactics and tools two leading nonprofits use to generate real results from AI and Machine Learning
  • Explore how AI can upgrade marketing automation to find and target new donor segments in your supporter file
  • Understand how AI can exponentially grow the reach of your digital team to new audiences with customized, targeted communications

Target Audience

Digital fundraisers, marketing and communications staff interested in emerging technology and marketing automation


AnalyticsAutomationCampaignsEmerging Tech


Angela Stoutenburgh

Senior Digital Fundraising Strategist

Rainforest Action Network

Angela Stoutenburgh is the Digital Fundraising Strategist at Rainforest Action Network and has over six years experience in nonprofit fundraising. Before joining RAN, she worked in direct response, partnering with progressive nonprofits like the Center for Victims of Torture, FINCA International, Greenpeace USA, Public Citizen and The Wilderness Society to advance their fundraising and marketing programs. Her expertise is in identifying and implementing digital technologies and strategies to meet program needs. Angela’s role as the Digital Fundraising Strategist allows her to amplify the organizing and campaign teams’ work while helping RAN meet its fundraising goals. She has a Master’s in Gender and Women’s Studies from the University of Arizona. She lives in Washington, DC with her partner and her golden retriever Dax.


MiLo Team Lead

ROI Solutions

Lee has been working with non-profit organizations and fundraising data for over 20 years. At the end of the last century, he joined Target Analytics where he played a key role in creating the first Cooperative Database in the non-profit sector along with a number of other analytic and benchmark reporting innovations. In his current work with ROI Solutions, Lee is leading the MiLo team which is working to make cutting edge Machine Learning tools and models more accessible to non-profit organizations. Lee also works with Network For Good which is using technology and analytics to help small non-profits become more successful fundraisers.

Susan Paine

Director, Analytics & Strategy

Human Rights Campaign

Susan is a veteran fundraiser and strategist, with over 25 years of experience in both the for-profit and non-profit sectors. She has raised money for hundreds of progressive organizations, developing a special passion for social change, environmental and women’s causes. Susan has held senior level positions in client service, operations and executive management for the country’s leading outbound direct response firms, including the Share Group, where she was CEO. Working closely with the firm’s staff and its clients, Susan helped bring the company back to health & profitability (before departing in 2007 to work for her favorite client). She then managed HRC’s direct response and monthly giving programs, leading the organization through an unprecedented expansion effort that grew their constituency from 750,000 in 2011 to over 1.5 million in 2013. In 2013 she was promoted to Director, Analytics & Strategy. When she’s not leveraging data & analytics to help achieve equality, Susan spends time with her family in Pittsburgh, PA and pursuing her passions: books, movies, running and traveling.

Graham Covington

Founder & CEO

Accessible Intelligence

Accessible Intelligence is helping nonprofits to improve fundraising and marketing outcomes through our AI-powered platform. The product is an end-to-end solution that automates the process of clustering supporters, finding behavioural patterns to produce personalised marketing streams, and delivering automated messaging with content (specified by algorithms.) We allow nonprofits to focus their time and effort on storytelling and content creation, letting AI solve data related challenges.



March 25, 2021


8:30am – 9:30am