Interactive Emails—yes! But Are They Worth It?
Did you know that we’re living in an age where your email subscribers can shop your gift catalog, scroll through a slideshow of photos, and even test their knowledge of your mission — without leaving their inbox? Sounds great right? There may just be a few catches. But that’s why we’re here—to tell you about them! So If you’re just getting started or have yet to test the waters, here’s your opportunity to learn the ins and outs of creating interactive emails.
- Explore viable approaches to executing interactive emails through our experiences for our nonprofit clients—the good and the bad.
- Gauge how interactive emails affect your overall marketing and fundraising budget. Can you forego landing pages and microsites?
- Walk away with at least three easy-to-implement interactive tactics to elevate your own email marketing efforts.