21NTC Session

Innovations in Virtual Event Fundraising Technology


With the shift from in-person to virtual events during the COVID-19 pandemic, the future of fundraising is here. In order for nonprofits to survive – and thrive – in this new normal it is imperative to understand the all-in-one technology platforms available to help your organization develop an effective virtual fundraising strategy. In this session, you will learn about the latest online fundraising tools to seamlessly manage every aspect of a virtual fundraising campaign, and learn more about the Virtual Fundraising Guide created by NTEN and Pledgeling.

This session will be led by James & Grace of Pledgeling, a company that is leading advancements in the all-in-one fundraising technology space, and will include interactive polls with the audience to build a Q&A session around their interests and a panel of special guests who have used the latest online fundraising tools in successful fundraising campaigns for their nonprofit since COVID hit.

Session Type

60 minute session

Learning Outcomes

  • Learn how easy it is to integrate the latest all-in-one technology platforms to build out successful virtual events
  • Understand how technology allows your organization to engage virtual event attendees with real time features including a virtual donation overlay
  • Learn how to engage your supporters, volunteers, and the community at large to seamlessly fundraise for your organization

Target Audience

Nonprofits interested in the latest features of technology platforms for virtual fundraising campaigns, executing virtual events, and tracking donor data




James Citron



James Citron is the CEO of Pledgeling and a serial entrepreneur committed to harnessing the power of exponential technology to create a more connected, healthy, and sustainable planet.
As the CEO of Pledgeling, James leads the strategic vision and organizational growth of the company, which is one of the industry’s most innovative and widely used fundraising platforms for mission-driven companies, nonprofits, and individuals. Pledgeling’s fintech platform powers the charitable donations and crowdfunding of over 5,000 companies and organizations, including Discovery, Snapchat, Zoom, and the United Nations, reaching two million nonprofits and charitable organizations operating in over 100 countries around the world. During COVID, Pledgeling’s mobile-first platform has become the industry standard in virtual fundraising and has powered many of the largest virtual fundraising efforts across top television channels, streaming platforms, and mobile applications. Unique in its industry, Pledgeling tracks the impact of donations processed via its platform and is proud to share some of the recent milestones achieved by select customers, including:
· Over 300,000 children will be provided access to essential school supplies
· Over 1,300,000 people will be provided access to clean water
· Over 500 million meals will be provided to kids living in hunger
Before Pledgeling, James ran three of the largest text messaging companies in the United States, which engaged 1 of 2 Americans on mobile and over 500 million consumers globally. It was during this time that James discovered the disruptive power of exponential technology to change lives as his platform delivered billions of text messages on behalf of heads of state (including Former President Barack Obama and Prime Minister Modi), tens of thousands of companies and nonprofits, including Crisis Textline, using the power of mobile to save lives. James led two of those companies to acquisitions by Silver Lake and Blackstone private equity-owned companies and the third continues as one of the leading companies in its industry.
James is personally passionate about helping to eradicate illiteracy, homelessness, and hunger and empowering female entrepreneurship. Mr. Citron is an investor in the first female-owned green energy provider in the State of California, Green Wealth Energy, a member of NationSwell and on the CEO Advisory Board of Conscious Capitalism Los Angeles. James is a graduate of Princeton University and lives in Venice, California with his wife and two children.

Grace Chung

SVP, Strategic Partnerships


Grace Chung is Senior Vice President of Strategic Partnerships for Pledgeling, responsible for working with companies of all sizes to integrate purpose and impact.

Prior to joining the Pledgeling team, Grace spent the past decade at the intersection of tech and social impact to support corporations, government and nonprofit organizations around the world. She led global corporate responsibility for AECOM’s 90,000 employees, launching the first-ever employee travel grant program in the architecture, construction, engineering industry. She also launched the Tech for Good program at Yahoo, leveraging products and technical expertise for social good initiatives with nonprofit partners.

Grace is a graduate of American University (BA) and the Harvard Kennedy School of Government (MPP). She serves on the board of Access Ventures, an impact investment firm that strives to build more inclusive economies through mission-aligned investments that enable communities to flourish.



March 24, 2021


1:00pm – 2:00pm