22NTC Session: Marketing/Communications
How to Use Data Visualization to Communicate Your Impact Narrative
Submitted by: Rahul Shah | Sattva Consulting

Description

Funders, board members, partners, staff and other stakeholders are increasingly becoming more rigorous and outcome-focused. Leveraging data to articulate and communicate a nonprofit’s impact narrative, in addition to traditional story telling, is becoming more of a necessity than a differentiator. This session will cover fundamental elements of storytelling and technical aspects of data visualization, further supplemented by 2-3 case studies. 


Session Type

30 minute session

Learning Outcomes

  • What is a story telling wireframe, why is it important and how do you structure data within a wireframe
  • What data should you use to tell your story, in what context, across multiple sources of data
  • What is the right framework to choose a data visualization tool for your specific needs

Target Audience

Anyone who finds themselves in the position of communicating their organization's impact to a broader audience