21NTC Session

How to Maximize Moments of Peak Engagement


When one of your supporters RSVPs for a volunteer opportunity, signs a petition, or donates to your organization, they are highly engaged and often get the “helpers high.” Don’t let this moment go to waste: make another ask to increase your donor conversation pipeline, your network of advocates, and your base of volunteers. 20% of donations on Mobilize come on the back of event sign-ups, and 10% of event sign-ups come from an event suggestion that appears moments after an advocacy action, like signing a petition.

Session Type

60 minute session

Learning Outcomes

  • How to maximize ROI from your supporter base
  • How to make crucial asks at key moments in supporter lifecycle
  • How to use tech to automate these asks

Target Audience

Development, volunteer management, comm/marketing staff


Donor RetentionEventsTrendsVolunteers


Jocelyn Strauss

Enterprise Client Success Manager


Jocelyn Strauss is an Enterprise Client Success Manager and has been with Mobilize since June of 2019, with a prior background in Gun Violence Prevention for six and a half years, working with Moms Demand Action for Gun Sense in America as an Organizing Manager building state chapters from the ground up, and Everytown for Gun Safety, as a Senior Data Manager, building a P2P texting program, a data training program, a Learning Management System, as well as developing a Virtual Distributed Organizing program, building out c3 organizing programs, and supporting chapter growth and volunteer management.

Jocelyn is a native of Tucson, Arizona, but currently calls Williamsburg, Virginia home with her husband, two kids, two dogs, and kitty cat. She has a background in cultural and medical anthropology, with a BA from the University of Arizona. She loves cooking and baking break, creating music and art, and the outdoors, hiking, biking, and running are top of the list and she has done a couple of half-marathons and a marathon.



March 23, 2021


1:00pm – 2:00pm