22NTC Session: IT
How Tech teams and Fundraising teams can partner for success
Submitted by: Alice Hendricks | Cause Craft Consulting


New and advanced fundraising and marketing tools need a prize team of highly-skilled technical and business subject matter experts, spanning multiple departments to support them. From procurement to long term support, how IT/Operations and Fundraising departments collaborate and work together often determine the success of technology transformations in nonprofits.

Often these two teams have competing goals: responsibility for integration, security, and stability of the platforms often lives in IT departments, while in the Fundraising team –  the need for speed, flexibility, and rapid adoption of new modules, tools or tech-supported strategies is essential to hit fundraising goals.

Friction between teams can make or break projects, work relationships, and ultimately, impact the dollars raised.

Hear from a panel of fundraisers, marketers, and technologists in both Development and IT departments from ASPCA, Wildlife Conservation Society, and Share Our Strength/No Kid Hungry on how they “formed, stormed, normed, and performed” across departments to fundraising success.

Session Type

60 minute session

Learning Outcomes

  • Understand the competing priorities for IT and Development - often security for IT, and speed and flexibility for fundraising staff
  • see how organizations have structured their teams to address these issues, resolve conflict and work better together
  • learn process, governance and decision making models to support better teamwork

Target Audience

IT staff who support and Fundraising dept staff who use the tech needed for Fundraising (CRM, CMS, ESPs, Digital tools)


Alice Hendricks

Principal & Founder

Cause Craft Consulting

I help nonprofits find creative, people-oriented solutions to complex strategy and technology problems.

I’ve provided executive coaching, organization development, process design, and staffing strategy to nonprofit leaders across the sector. My expertise lies in marketing, online fundraising, political engagement, website strategy, social and mobile media, marketing automation, and brand empowerment. But my particular gift involves identifying the intelligence and wisdom within nonprofits and offering a holistic approach to making organizational change.

In 2008, after years of helping nonprofits as VP of Client Service at Get Active and Managing Partner at Kintera, I co-founded a technology company, Jackson River, out of the belief that the nonprofit sector deserves access to powerful, corporate-scale software for engaging supporters online. We created Springboard, an open, “best in class” software platform for digital engagement. Although in my consulting practice I am firmly technology agnostic, I am often called upon by organizations to help them evaluate solutions to match their ambitious strategies. My advice is informed by many years of “seeing it all” when it comes to CRM and campaign tech, and strong commitments to helping organizations scale and grow their capacity.

I frequently give talks about how to translate corporate concepts like “customer experience,” marketing automation, and customer journeys to the nonprofit sector.

I’m a certified Transformational Coach and a certified health coach. I’m also an Anthropologist and student of Native American culture, binge-watcher of crime procedurals, and mother to two (almost) grown children. By the numbers, I count 20+ years working exclusively with nonprofits; 150+ causes assisted; and too many RFPs and TORs to count.

My personal mission is to help nonprofits thrive in a digital world.

Kiva LaTouche

Assistant Director, CRM

Wildlife Conservation Society

Kiva has over ten years of experience driving customer lifecycle marketing and engagement efforts for members, ticket buyers, and advocates in various customer relationship systems. She currently manages email marketing, CRM system maintenance and development, and other Digital team efforts for the Wildife Conservation Society, headquartered at the Bronx Zoo.

Priyanka Singh

Director, Database Strategy


Priyanka Singh is Director, Database Strategy at ASPCA, setting the strategic direction of the ASPCA’s Salesforce CRM system and an active member of its first DEI (Diversity, Equity, and Inclusion) Council. Experienced Professional with 15+ years of work experience with International Organizations focusing on Women, Youth, Animals, and Children’s rights, and is deeply passionate about empowering others in their success. Besides working on technical solutions, Priyanka loves books, traveling, and spending time with her two kids.

Rich Kostro

Chief Information Officer

Share Our Strength

Rich Kostro is the Chief Information Officer at Share Our Strength, an organization working to end childhood hunger in the US and abroad. He is responsible for implementing new technology solutions, improving the accessibility to and utility of enterprise data, and mitigating cyber security and privacy risks.

Prior to joining Share Our Strength, Rich was the Director of Business Integration and Transformation for the Chief Information Security Officer at Capital One, where he led multiple efforts to implement strategic initiatives, improve budget management, and build talent pipelines. Rich also spent nearly 15 years as a strategic consultant, working with both large and small consulting firms, and built an independent consulting practice that provided services to Chief Information Officers (CIOs) and Chief Technology Officers (CTOs) at the FBI, the Federal Communications Commission, and the Smithsonian Institutes, as well as a number of private sector firms. Rich also spent two years as a political appointee in the White House Office of Science and Technology Policy, and continues to serve as an Army Reserve Officer, with combat deployments to Iraq and Afghanistan and a successful record of commanding Soldiers in both State-side and overseas environments. He earned his BS and MBA from Georgetown University and currently serves on three outside advisory boards.

Community Input



March 25, 2021


9:45am – 10:45am