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20NTC Session

How Do You Compare: the Value of Peer Based Benchmarking


The nonprofit community is always eager to do one thing: learn from each other.  Whether it’s the NTEN Community, local networking sessions or even events such as NTC, nonprofits readily collaborate with their peers on best practices. However, there’s one thing they find much harder to share: their data!

In many areas, organizations lack the measurement frameworks to answer questions like “How can my organization improve?” or “Where should I be investing next?” By introducing collaborative benchmarking, organizations can not only generate new ideas for improving processes, approaches, and technologies, but also guide the creation of key metrics and drive measurable change.

Learning Outcomes

  • Hear about the oppportunity of peer-based benchmarking. We'll review findings from a collaborative benchmark survey from NTEN, NetHope and Blackbaud.
  • Explore how to apply benchmarking to your organization
  • Learn how other nonprofits are using benchmarking to inform strategy and investment

Target Audience

Nonprofit executives and strategic decision makers


Jacqueline Murphy

Director of Digital Supporter Engagement and Innovation

Planned Parenthood Federation of America

Jacqueline Murphy has more than 10 years of experience in digital and traditional media, helping corporations, foundations, and non-profit campaigns tell their stories effectively, recruit new advocates to their cause, and cultivate communities ready to act. With a passion for out-of-the-box thinking, Jacqueline specializes in developing content marketing and advocacy programs, including creative strategy, customer care and community management, analytics and paid media.



March 24, 2020


10:30am – 11:45am