21NTC Session
Marketing/Communications

Let’s Talk About Race: Inclusive Communications

Description

How does your organization talk about racial equity across your communication channels?

Join Harlem United, a health service provider serving Harlem in New York City, and Safe Horizon, the nation’s largest victims services organization in a 60 minute discussion about discussing race and racial equity with your audiences.

Session will include strategies for making your communications more inclusive. Communications channels can include digital, mail, annual reports and other channels. Are you perpetuating stereotypes when telling your story? Are you calling out institutional racism? Can you uplift positive stories celebrating diverse communities? We will talk about some concerns and risks, and strategies for mitigating these risks, and offer some easy take aways to bring back to your work.

Discussing race is a journey.  Join us for some experiences from along this journey.


Session Type

60 minute session

Learning Outcomes

  • Assess how your organization discusses race and racial equity in the digital and direct mail space
  • Explore examples of beginning the journey of talking about racial equity across multiple channels
  • Discussing racial equity is an ongoing journey that may involve some risk - tactics for navigating these risks

Target Audience

Marketing, Fundraising, Communications Staff and anyone who communicates with external audiences in channels such as web, email or direct mail

Tags

Change ManagementDigital InclusionStorytellingWebsites

Speakers

Rob Dickar

Sr. Director of Direct Marketing and Dev. Operations

Safe Horizon

Rob has worked in direct marketing fundraising for more than 15 years and currently oversees a marketing program consisting of direct mail, digital appeals, and social media advertising for Safe Horizon, the nation’s largest victim of crime and violence service organization. In addition to direct marketing, Rob oversees data operations for Safe Horizon’s Development team and has years of experience administering Raisers Edge and most recently migrating to Salesforce.

Rob is a coffee snob, a bourbon aficionado, and alongside his trusty feline companion, Eartha Kitty, are navigating the COVID pandemic from his apartment in Jersey City outside of NYC.

Previous organizations Rob worked for include the Parkinson’s Disease Foundation, and NYC’s Lesbian, Gay, Bisexual, and Transgender Community Center.

Mari Eva Mendes

Associate Vice President, Strategic Advancement

Harlem United

Mari Eva is a fundraising and communications strategist with 17+ years’ international and US experience in marketing, program development, and philanthropic enterprise. As the Associate Vice President of Harlem United’s Strategic Advancement, she is responsible for fundraising and communications efforts across a vast portfolio representing $50 million in service contracts, which includes a Federally Qualified Health Center, supportive housing, and direct services to nearly ten thousand New Yorkers.

Before returning to her home country, the US, Mari Eva spent almost two decades in Asia, working in the Middle East and India improving service delivery and social media campaigns across a continuum of diversity and inclusion issues, such as gender, sexual orientation, race, and ethnicity. She is the founder and former Executive Director of Maya for Women, a feminist resource center for women and one of the first registered organizations for lesbian, bisexual, and transwomen in India. She has also held fundraising and leadership roles through New York City community based organizations.

She approaches her work with an intersectional, global feminist perspective and has a passion for development management and base building in the nonprofit sector. She holds a triple-major Bachelors of Arts from the University of Bangalore in India, specializing in Sociology, Economics, and South Asian History.

Details

Day

Wednesday
March 24, 2021

Time

8:30am – 9:30am